With the promise of COVID-19 vaccines on the horizon, there’s hope the nation can return to some form of normalcy within the coming yr. Eyeing the post-pandemic world, lockdown-weary lively seniors are prepared to chop free and revel in themselves.
Many are sharpening their concentrate on independent-living communities that not solely present creature comforts and an aesthetically pleasing brick-and-mortar residing surroundings, however hospitality-inspired leisure, journeys and outings enabling highly-sought connections.
Saying, in impact, “Allow us to entertain you,” is sweet enterprise for senior residing communities. As an business government famous, it is one factor to welcome age 80-something residents pressured to surrender their properties for senior residing. It is fairly one other to ship a hospitality-like setting so engaging it would not really feel like a retirement surroundings to well-heeled lively seniors.
The consequence: Savvy senior communities are emphasizing the supply of socially-focused programming to deliver mature adults collectively in enjoyable, entertaining and academic methods as soon as they’re safely in a position to drop the masks and rub shoulders once more.
What forms of applications match inside this broad and increasing class?
Choices may embrace these starting from TED talks and wine-and-cheese tastings to cultural outings to space theaters and digital actuality experiences. At the least one independent-living group operator not solely serves up these kind of entertainments, however locations their mature grownup residents answerable for selecting which divertissements shall be provided.
A fast have a look at the vary of actions provided at well-regarded senior residing communities present protecting residents entertained and enlightened is as key because the bodily setting itself.
At Newton, Mass.-based Five Star Senior Living, a unbroken care retirement communities firm, the vary of enrichments embrace martini mixers, museum and theater outings, pictures lessons, film matinees, poker and bridge get-togethers, fishing journeys, movie screenings, lecture sequence, artistic writing, dancing, portray and poetry workshops.
Meantime, Chicago-based Vi Senior Living locations a determined concentrate on the intellectual. The choices embrace outings to native theaters, ballets and cultural facilities, visitor audio system and university-sponsored lectures, together with considerably less-cerebral seashore excursions.
At Seattle-based Merrill Gardens Senior Living, the leisure in any given week can embrace jazz live shows, nationwide meals day celebrations, skits, bread baking, TED talks, large crossword puzzles, pet remedy and scenic drives.
Among the many most artistic in entertaining residents is Denver-based Spectrum Retirement. Spectrum residents nationwide, together with their households and the staffs, have vied to create the perfect gingerbread home. In gridiron-crazed Ohio, Spectrum communities hosted open-to-the-public tailgate events, the place residents and the native citizenry got here collectively to root for the Ohio State Buckeyes on soccer Saturdays.
One other senior residing group firm stressing hospitality-inspired leisure is Revel Communities, whose communities embrace Revel Vegas in Las Vegas, and Revel Nevada in Henderson, respectively in and close to one of many world’s leisure capitals.
Revel targets the eternally vacation-minded resident with a lineup of entertainment-focused facilities that rival these provided in resort exercise packages. It additionally prides itself on placing the programming decision-making within the fingers of residents.
Leisure choices at Revel Communities are custom-made to residents’ existence and preferences, and based mostly on location might embrace such choices as artistic artist studios and horticultural enjoyable inside group gardens.
Revel lately displayed its dedication to protecting residents entertained with its elevation of two business veterans with lengthy expertise in that finish of the enterprise.
Including Ginni Ryan and Danette Opaczewski to the chief management group, Revel reported, ought to take the corporate previous choices like Drag Bingo to enrichment applications and leisure fueled choices. Amongst them would be the Osher Lifelong Studying Institutes, a UCLA Extension Program, letting residents leverage non-credit on-line programs to proceed lifelong studying.
“We try to prioritize the folks facet of our enterprise,” mentioned Jay Petkunas, chief government officer at The Wolff Firm. The agency is a personal fairness, growth and administration firm based mostly in Scottsdale, Ariz., with Revel its senior-living model.
“Adept in each delivering genuine hospitality and creating life-style experiences that resonate with senior residents, each Danielle and Ginni deliver the right steadiness to diversify our government group. Now we have each confidence they are going to assist us elevate the bar in senior residing.”