The brand new social media content material firm has its design roots in Silicon Valley, however it’s aiming to make the actual property trade look higher on-line.
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Feed Attraction is a social media content material era instrument for actual property brokers.
Platforms: Browser, mobile-responsive
Preferrred for: All brokers, groups and brokerages
Prime promoting factors:
- Excessive-end graphic design
- Simple group of content material
- Streamlined, not overdone
- Simple for nondesigners
Brokers searching for extra superior social media schedulers and marketing campaign planners can be higher to take a look at Hootsuite, Buffer and Sprout Social. That is for content material concepts and creation.
What you must know
I’ve stated it numerous instances over the past 5 years of this column: I like software program that picks a lane. Feed Appeal is a content material creation instrument for social media. That’s it. You log in, obtain a graphic and share it. Plus, its identify is superior.
The software program’s dashboard has a brand new design prepared every day, 10 days prematurely. The content material is rooted within the design skills of one among its founders, and the 2-month-old firm (as of press time) had greater than 100 members a number of weeks after launch.
The corporate happened after the real-estate-agent aunt of co-founder Scott Oller requested for some assist in advertising and marketing an inventory on Fb. Oller was a artistic director at a number of tech startups in Silicon Valley.
The home offered thrice quicker than common, based on Feed Appeal’s public relations company. Feed Attraction is just not a social media marketing campaign builder or strategic planner, equivalent to Hootsuite or Postamo. Granted, it may be paired simply with such instruments.
I believe that is one thing that may actually assist the effectivity of your advertising and marketing assistants. Starter accounts embrace 100 photographs a month, and the Professional comes with 300. You may make Fb and Twitter cowl photographs and Instagram Tales, and go away the digital realm for the “printables” world.
Customers can select from visuals in one of three groups: Bloom, Mill and Luxe. Whereas the photographs come prepared for obtain, they are often edited with Canva, the favored on-line graphic design answer.
When requested why brokers or advertising and marketing groups wouldn’t merely default to Canva, David Matthews, co-founder of Feed Attraction, stated that his firm is just doing the Canva be just right for you.
Like making an attempt to resolve on a Netflix present at random, Canva’s deep library of capabilities can rapidly create resolution paralysis in a designer, and much more so in a noncreative. There’s usually an excessive amount of to select from if you happen to signal on uncertain of what you’re in search of.
Why not save your self the design time and have every day’s art work prepared greater than every week out?
Feed Attraction has so much within the works, however solely because it relates on to its mission. It’s not trying to develop into something greater than a quick, simple strategy to entry cool, trendy social media content material. I actually dig its consumer interface and total expertise — nobody goes to want a lot coaching.
Feed Attraction would make a terrific integration answer with a CRM firm desirous to amp up its advertising and marketing instruments. I may see it turning into a companion with a number of itemizing providers.
There’s potential for scalability right here, and I credit score that to Oller and Matthews’ self-discipline to remain the course and keep away from feature-bloat.
The corporate’s roadmap, for instance, features a market for third-party artists — categorized picture bundles for open homes, new listings and offered properties, and a workflow that may take a extra consultative method to shopper’s wants.
Matthews stated that Feed Attraction has an account with a brokerage, and they’re in talks with others.
Should you’re trying to stand out within the social realm however don’t just like the time it takes to create and format your posts, for this reason this service exists. Share the information.
Have a expertise product you wish to focus on? Email Craig Rowe
Craig C. Rowe began in industrial actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inside software program choices. He now helps brokers with expertise choices and advertising and marketing by way of reviewing software program and tech for Inman.