Byron Lazine and Nicole White are two brokers in Connecticut who give us their ideas on the week’s information each Friday in “The Real Word,” a weekly video column on Inman.
The Southern California-based The Smith Group posted a listing video that the actual property group thought would possibly’ve pushed it too far. The video, which amassed over 44,000 views, exhibits two rambunctious tots strolling down the sidewalk with their dad and mom. The dad pauses in entrance of a luxurious house in Corona del Mar, escaping in a raunchy fantasy of a dream life he may dwell there.
However what elicited a stunned reaction from Brad Inman and quantity of scathing responses from viewers who referred to as the video “sexist”? Byron and Nicole mentioned their ideas on the video, whereas sharing the video’s context (particularly, a previously published video by The Smith Group that featured the feminine model of the skit).
“And that’s why I wouldn’t do it as a result of I believe you will have now crossed off quite a few those that really feel the identical manner as these brokers within the feedback in your personal market,” Byron stated.
Extra this week: Byron and Nicole talked concerning the issues the actual property business ought to be pleased about in 2020, following this Realtor Magazine article’s list.
Marketeer of the week
CoStar, which is primed to be Zillow’s direct competitor, acquired Homesnap. How will this transformation the business?
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