@properties provides a fourth $100-million crew to its ranks

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Chicago-based indie brokerage Sergio & Banks has discovered a brand new residence at @properties, in accordance with a joint assertion launched on Wednesday.

Chicago-based indie brokerage Sergio & Banks has discovered a brand new residence at @properties, in accordance with a joint assertion launched on Wednesday. The 25-year-old brokerage is now @properties’ fourth $100-million-producing crew and can function as The Sergio & Banks Group at their two current areas on Belmont and Armitage Avenues earlier than including a 3rd workplace in @properties new, upcoming flagship location.

Thad Wong | Picture credit score: @properties

“Grace [Sergio] and her crew embody the native, impartial, boutique strategy that’s a lot part of the @properties DNA,” @properties co-founder and CEO Thad Wong stated in a ready assertion. “Past the numerous relationships and manufacturing she brings to the desk, it’s the best way she has constructed and runs her enterprise that can make @properties a fair stronger model via her crew’s affiliation.”

Earlier than merging with @properties, Sergio & Banks was one of Chicago’s top 30 real estate brokerages with greater than $1.2 billion in closed gross sales quantity since 2010. The 19-agent crew focuses on promoting new, luxury construction, single-family properties, condos and conversion developments all through Chicago.

“Thad, Mike [Golden, co-founder and CEO of @properties] and I all began within the enterprise across the identical time. We had been frequent rivals but additionally cooperated on dozens of transactions,” Sergio stated in a written assertion. “We’ve at all times had an important rapport and a mutual respect, and I’ve at all times admired the @properties model, the creativity and innovation.”

“I need to present an setting for my crew the place we are able to proceed our skilled growth, problem ourselves to succeed in new heights, and nonetheless keep the non-public contact that our purchasers worth,” she added.

Grace Sergio

In a cellphone name with Inman, Sergio supplied further perception into the merger with @properties, saying the brokerage’s technology and marketing resources are what her crew wanted to stay profitable sooner or later.

“We’re nonetheless plugging away,” she stated of her crew’s work ethic in the course of the pandemic. “We’re nonetheless plugging away and actually wanting ahead to this merger with @properties as a result of they will present sources {that a} boutique agency like mine can not.”

“Their expertise, advertising and marketing and the three,000 brokers that they’ve will carry lots to the desk,” she added. “I really like their innovation and their creativity, and I at all times knew that if I had been ever to truly merge with a bigger firm, it will be @properties.”

Regardless of COVID-19, Sergio said this was the best time to make a move and guarantee her crew will likely be round for one more 25 years.

“This yr, I did a bit of little bit of pondering and I stated to myself, ‘There are quite a lot of sources that I can faucet into at @properties that I can not as a boutique with a smaller workplace and smaller model,’” she stated. “It’s good as a result of though they’re a really giant firm, I nonetheless really feel that I can keep my identification and keep the boutique feeling that we’ve in our workplace.”

“It’s laborious to consider it’s been 25 years, however right here we’re, and we’re excited for this new chapter.”

Email Marian McPherson

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