Interview With A Chief In Quartz Surfacing

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The usage of quartz surfacing has grown during the last a number of years. It’s turning into more and more fashionable due to its sturdiness, limitless colour choices, consistency of the slabs, nonporous nature and ease of upkeep.

I had a chance to interview Eduardo Cosentino, the son of the proprietor who runs the producer’s North American operation.

In 1978, Paco Cosentino took over his father’s modest stone enterprise in Almeria, Spain, which on the time had 14 staff. Within the late 80s, he envisioned reworking stone scrap into a completely new floor for {the marketplace}, which might at some point turn out to be Silestone. Cosentino launched Silestone in 1990, and expanded its enterprise to the U.S. in 1998. Dekton, an ultra-compact floor, was launched to market in 2013. As we speak, Cosentino has a presence in 40 international locations and nearly 5,000 staff worldwide.

Because the 38-year-old turned the pinnacle of Cosentino’s North American operations, now primarily based in Miami, FL, Eduardo has spearheaded the producer’s development within the U.S., which now makes up greater than 60 p.c of its international gross sales. Eduardo continues his father’s ardour for innovation and dedication to holding its individuals, whom they name “the Cosentino household,” first.  

How did your expertise watching your father form Cosentino’s tradition, and also you as a pacesetter?

My father constructed Cosentino with a “individuals first” mentality, which is obvious in all the things we do. He taught me that is instrumental in not solely making a enterprise profitable, however making it a terrific place to work. He taught me that our enterprise isn’t just about phrases, concepts, or the end-result that drive the underside line, however the qualities that stay and breathe in our group due to our individuals.

Did you all the time know you wished to observe in your father’s footsteps and go into the corporate enterprise? 

Ever since I can bear in mind, I’ve had the fervour and need to be part of it. My fondest reminiscences are tied to this enterprise: Spending weekends with my father on the quarries within the Filabres mountains in our dwelling nation of Spain, or waking up earlier than dawn to go to the manufacturing unit the place the primary Silestone slabs had been produced once I was simply 10 years outdated. The reminiscences are infinite. 

Why do you suppose the demand for quartz surfacing has grown so quickly lately?

The growing demand for quartz is a direct results of our evolving world and life-style. Folks need high quality and sturdiness with out compromising magnificence, which is strictly what quartz supplies. And as we’re all residing, working and studying at dwelling, put on and tear on our properties has by no means been increased, and householders are experiencing the significance of sturdiness and ease of care now greater than ever. Silestone captures the wonder, drama and soul of pure stone — however with a better sturdiness that doesn’t demand the effort of sealing that marble and granite require, resulting from their porosity.

What are the variations within the Silestone and Dekton surfacing supplies?

Silestone and Dekton are two completely different supplies manufactured by Cosentino. Each are distinctive of their traits, however created with the aim of imagining and anticipating our purchasers’ wants. Innovation is on the very core of Cosentino, and our manufacturers are a direct results of deep market analysis and innovation.  

Silestone® consists of over 90 p.c of extremely arduous and resilient uncooked supplies, reminiscent of pure quartz and recycled glass. It first got here to market in 1990, was launched to the U.S. in 1998, and has led the {industry} ever since. Customers have come to belief Silestone for its sturdiness, design options, in addition to its colour consistency and expansive providing of colours and finishes.

Dekton® is our latest introduction — the first-to-market ultra-compact floor that we launched in 2013. In 4 hours, we mimic what takes Mom Nature tens of millions of years to create. The result’s essentially the most sturdy floor in the marketplace, created from a mix of uncooked supplies used to fabricate glass, porcelain, and quartz. It’s favored not solely due to its sturdiness (zero porosity, excessive resistance to UV publicity, warmth, scratches and stains) and 0 upkeep, however its versatility of use, together with counter tops, flooring, wall cladding, and extra — indoors and out. 

COVID had an incredible influence on so many industries. How did it have an effect on Cosentino?

The pandemic has impacted each {industry} and each group; Cosentino was no completely different. And with our Silestone and Dekton manufacturing amenities primarily based in Spain — a rustic arduous hit by COVID — our prime precedence was to maintain our staff, clients, and operations secure by growing security measures and adapting manufacturing accordingly.

As my father has taught me, the correct mindset can use moments of hardship as gasoline for innovation. And that’s precisely what we did. 2020 will show to be one other yr of serious innovation for Cosentino that can propel the corporate and {industry} as an entire ahead. 

What are the most recent improvements from Silestone?

We not too long ago unveiled our new HybriQ+ expertise, an industry-first manufacturing course of and a brand new hybrid formulation of Silestone, comprised of minerals and reused uncooked supplies, with a major discount in the usage of quartz – all to advertise better security within the manufacturing and fabrications sectors of the {industry}. This cutting-edge expertise represents a qualitative leap within the evolution of Silestone when it comes to performance, high quality, magnificence, and sustainability. We additionally amped up our sustainability efforts and are proud to say that right this moment our manufacturing processes run on 98 p.c recycled water and 100% renewable vitality, in addition to reused uncooked supplies. 

Our newest collection, Silestone Loft, which simply launched this October, was impressed by among the coolest city neighborhoods on this planet. There additionally continues to be a robust curiosity in industrial, cement-style colours, and we anticipate these 5 shades (Camden, Seaport, Corktown, Poblenou, and Nolita) won’t solely meet, however exceed demand and lead the {industry} pattern. 

What are the most recent improvements from Dekton?

Dekton Slim has really been a game-changer for the {industry}. At solely 4 mm thick, it’s half the thickness of the thinnest Dekton slab! It affords all of the technical and mechanical options of conventional Dekton, however in a thinner, lighter, and extra manageable format for set up. This implies we are able to now supply options for much more tasks that require high-performing, light-weight supplies, reminiscent of furnishings, cabinetry, backsplashes, wall cladding, and extra.

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