Actual property professionals might be ingenious with regards to private advertising. Just a few courageous souls are even making their very own music movies as a method to get their title out, whereas entertaining the web. One agent enlisted local songwriters to write an original song for a video about her city, and a brokerage used a preferred hit to draw attention to a specific listing. Since October 2018, Chicago-based eXp Realty agent Sean Cochran has been leveraging his personal songwriting and efficiency abilities to make parody movies that characteristic his lyrics, set to the tune of nation hits. His hottest video—which he uploaded in July—parodies Garth Brooks’ “Mates in Low Locations” and has already handed one million views on his Facebook page.
We requested Cochran to inform us his secrets and techniques to reaching viral fame, and the way different actual property professionals can craft their very own profitable movies:
CULTURE SCAN (CS): Inform us how you bought began creating actual property music parody movies.
SEAN COCHRAN (SC): I have been writing poems and rap songs since I used to be 12 and have made a few rap movies, too. I by no means considered being an expert rapper or songwriter, I simply knew I loved writing lyrics. My associates and I’d stroll to high school and take turns beatboxing and rapping. Ultimately we acquired higher and that is how we realized to freestyle, which parlayed into writing. [In my real estate business], I knew I needed to do a video however I particularly didn’t need to do a rap music—everybody does rap.
CS: Is that why did you selected to pursue nation music?
SC: Sure, I needed to be completely different. Earlier than I went to Houston final spring to go to my mom, I mentioned to myself, “I can not go to Texas with no cowboy hat!” So I went to a western put on retailer in Aurora, Unwell., and acquired a cowboy hat. After I acquired off the aircraft in Houston, an airport worker requested me, “You are not from listed below are you, sir?” I mentioned, “No, why do you ask?” She replied, “As a result of there’s one rule: you’ll be able to put on cowboy boots with no hat, however you can’t put on a cowboy hat with out the boots.” She gave me the title of a retailer [and] I went straight from the airport and acquired boots. After I acquired again to Chicago, I already had a pickup truck. And after getting the hat and boots, I figured, “Effectively, heck! I am midway there!” I used karaoke tracks to make my Garth Brooks and Josh Turner parody movies.