Instagram affords a possibility to simply create content material that’s easy, simple to digest and more likely to garner engagement. Merely put, it implies that, when you haven’t already, you need to be integrating Instagram into your social media technique. Right here’s what you need to be doing to maximise the platform.
September is Marketing and Branding Month at Inman. Which means we’re speaking to the chief advertising and marketing officers at main brokerages about how the pandemic is altering their jobs and what it means for brokers. We’re publishing a set of tactical Inman Handbooks for advertising and marketing on digital portals. And we’re taking a look at what pages of the normal advertising and marketing playbook nonetheless work. Be a part of us all month lengthy.
Instagram is likely one of the quickest rising social networks and probably the greatest networks to attach with others to construct your model and inform your story.
Images and movies join us to one another in a method that simply doesn’t occur with phrases or textual content. With its simplicity, Instagram has gained over thousands and thousands of loyal followers, and it’s an superior place for actual property execs to construct their model and appeal to enterprise.
Right here’s a have a look at Instagram, by the numbers, in response to Omnicore:
- 1 billion energetic month-to-month customers
- 500-plus million day by day energetic customers
- 500-plus million day by day energetic Instagram Tales customers
- 25-plus million companies on Instagram
- 4.2 billion Instagram likes per day
What does this imply for you, the true property skilled? Knowledge reveals us that Instagram is likely one of the finest social media platforms to attach with the millennial, Gen Y and Gen X demographics — who additionally occur to make up a big proportion of homebuyers and sellers.
Another excuse Instagram makes an entire lot of sense for the true property skilled is it’s a comparatively easy platform to make use of. There’s an enormous worth, particularly in social media, in preserving issues easy.
Instagram affords a possibility to simply create content material that’s easy, simple to digest and more likely to garner engagement. Merely put, it implies that, when you haven’t already, you need to be integrating Instagram into your social media technique. Not solely that, you need to be deliberately utilizing the platform to finest leverage this key social media software. So let’s get began!
As a social media advisor who has labored with tons of of actual property manufacturers each massive and small, listed below are a couple of essential tricks to maximizing the platform:
Have a detailed photo and an in depth description together with emojis. You might have restricted actual property in your bio, so make it rely!
Ensure you have a public business account. You can also make this transformation or replace to your account in your settings. This can permit your content material to be seen by the general public, your followers will simply be capable to contact you by way of telephone or electronic mail with one push of a button, and you’ll place Instagram promoting.
Use 15-30 hashtags per put up. Use a free software like hashtagify.me to seek out related hashtags. Hashtags assist prolong your attain of each put up within the information feed. Use hashtags which have a smaller following of some thousand or tens of 1000’s to get a much bigger affect in your attain.
Hashtags which have thousands and thousands of customers aren’t as efficient. Use hashtags which are related to your model, the trade and your geolocation. For instance, if you’re an agent in Denver, you would possibly contemplate hashtags like: #denverhomesforsale #movingtodenver #iheartdenver
Reply to feedback day by day. Be proactive to have interaction with others — particularly those that have commented in your posts.
Use a tool to post multiple links in your bio equivalent to LinkTr.ee. Hyperlink your listings, group information, different social channels and extra. If you end up creating Instagram content material, level to the hyperlink in your bio for individuals to get extra information.
6. Content material creation
Caught on content material? Use Repost or Regram app to repost content material out of your dealer or from an area supply (your native chamber of commerce or downtown affiliation). Utilizing these apps will credit score the supply and can help you share precious content material along with your followers.
7. Going dwell
Search native companies, and be proactive in participating with their content material. Contemplate reaching out to them to do a joint Instagram Live interview so you possibly can assist them promote your corporation. After your IG Reside is finished, you possibly can mechanically add it to IGTV for longer shelf life. Promote that IG Reside along with your electronic mail database for additional attain and engagement.
Search present and previous shoppers — arrange notifications on your high A-plus shoppers. Like and remark as soon as per week. Be intentional along with your engagement.
Tag appropriately. Geotag pictures in your workplace and your listings. Tag pictures and movies — carry individuals into the dialog as wanted. Whenever you put up a photograph, ask individuals to tag their mates within the feedback. Tag companies or individuals you function in your pictures.
Use the direct message function to succeed in out to somebody privately. This is likely one of the finest options of Instagram Stories; when individuals reply to your tales, it’s a DM. That is the place relationships and belief are constructed. Reply in a well timed method. Excellent news: Now you can reply to Instagram DMs in your desktop, not simply by way of cellular.
Publish to your information feed three to 5 instances per week and to your Instagram Story day by day. Get artistic and use all of the instruments Instagram has to supply: IG Tales, IGTV, IG Reside, IG Reels and extra. Inside Instagram, there are such a lot of nice instruments that can assist you be artistic — use instruments like Superzoom, Boomerang and IG Stickers.
Use a tool like Later.com, Hootsuite or Fb Creator Studio to schedule a few of your Instagram posts for later as wanted.
Searching for some Instagram inspiration in actual property? Listed below are a couple of of my favourite accounts I like to observe:
On the finish of the day, constant, related content material is essential to creating essentially the most out of Instagram.
Katie Lance is the creator of #GetSocialSmart and founder and CEO of Katie Lance Consulting, a social media technique agency and founding father of the #GetSocialSmart Academy. She’s been acknowledged by Inman Information as one of many 100 most influential individuals in actual property and is a featured keynote speaker at many trade occasions. Katie can be is the creator of the best-selling ebook, #GetSocialSmart