AlphaBeta Australia director Andrew Charlton snaffles Bellevue Hill trophy for $16.1m at public sale

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101 Victoria Street, Bellevue Hill. is the home the place Mamamia co-founders Mia Freedman and Jason Lavigne had been famously evicted as tenants after a dispute with the homeowners.


AlphaBeta boss Andrew Charlton has purchased a Bellevue Hill trophy house — the place Mamamia co-founders Mia Freedman and Jason Lavigne had been famously evicted — for $16.1m at public sale tonight.

Ray White Double Bay principal Elliott Placks and Ashley Bierman had six registered bidders line up for the unbelievable six-bedroom, four-bathroom house ‘Fintry’ at 101 Victoria Road.

On the balcony off the main bedroom, which had lovely harbour views to the left and an ocean outlook to the appropriate, Charlton and his spouse — common bidders at trophy houses throughout the east in latest months — appeared like they’d lastly discovered the one.

The gross sales brokers had been cautious to not reveal their id, however others recognised the ability couple.

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Hot Auction - Bellevue Hill

Auctioneer James Keenan and Ray White Double Bay principal Elliott Placks because the gavel fell at 101 Victoria Street Bellevue Hill, tonight. Image: John Appleyard


The view from the sunroom off the main bedroom at 101 Victoria Street, Bellevue Hill.


Charlton was definitely cashed up, having in February offered his extremely profitable boutique consultancy that advises organisations on how to reply to technological, financial and social change to Accenture.

However he took his time at tonight’s public sale, solely coming into the race at $15.4m.

It had been a gradual begin, although 5 of the six registered bidders ended up having a go.

After auctioneer James Keenan known as for a gap bid, Placks managed to persuade a pair to supply $14.5m — which was nicely under the $16m information.

Even they appeared astonished on the low-bidding alternative, and in the course of the lengthy pause that adopted, one other couple, sensing an opportunity for a discount, urged brokers to register them.

Hot Auction - Bellevue Hill

Auctioneer James Keenan advises the group on social distancing at tonight’s public sale. Image: John Appleyard


The property had lovely open-plan dwelling areas and sensational views of each the harbour and the ocean.


They then provided $14.6m, and Keenan suggested the group: “Now, we’ve acquired an public sale!”

Quickly after, Placks introduced: “I’ve acquired the distributors on the cellphone from abroad, and we’re promoting!”

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The technique of decreasing the reserve to encourage bidding labored: the $100,000 and $50,000 bids had been quickly flying.

Given the couple’s enthusiasm on the terrace, I wasn’t shocked to see Charlton enter the race late.

Hot Auction - Bellevue Hill

Elliott Placks of Ray White Double Bay used a wise technique of decreasing the reserve worth to encourage bidding. Image: John Appleyard


The house attracted six registered bidders to tonight’s public sale, with 5 of them competing.


By the tip he was exchanging $100,000 bids with the opening bidders.

Because the gavel fell, Charlton kissed his spouse.

And shortly after, Placks may very well be overheard telling his vendor — Somna Kumar, spouse of funding banker Joseph Jayaraj, who had the row with their tenants Freedman and Lavigne who’d hoped to buy the property — “We acquired to the quantity!”

Freedman and Lavigne as an alternative purchased a home in Level Piper for $12.75m in October.

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