3 ideas for advertising luxurious listings through the holidays

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Sadly, the egg nog gained’t be flowing at holiday-themed open homes, however there are methods to securely market a luxurious itemizing throughout this time with somewhat little bit of (pumpkin) spice.

October is Luxury Month on Inman. Inman Handbooks provide deep dives on luxurious advertising and agent branding, luxurious staging, referrals, and extra. We’re desirous about what luxurious means now, inspecting how the pandemic is reshaping the wants of luxurious consumers, and speaking to prime luxurious brokers, all month lengthy.

It’s laborious to consider that we’re about to move into the holiday season for 2020. The yr has been a difficult one for everybody world wide, to say the least, and the season forward goes to look so much completely different than it has in previous years.

In saying that, now’s the time we now have to start out desirous about advertising luxurious listings over the vacations on this new period of enterprise and social distancing.

Sadly, the eggnog gained’t be flowing at holiday-themed open homes, however there are methods to securely market a luxurious itemizing throughout this time with somewhat little bit of (pumpkin) spice. Listed here are three advertising concepts for the upcoming holiday season.

Give again

For many individuals, stepping into the vacation spirit additionally means giving back. It’s a time of yr we get to replicate on all our successes of the previous, and in doing so, it’s a time we should prolong assist to those that want it essentially the most.

A wonderful technique to market a house and to provide again on the similar time is to donate a portion of your fee to a charitable group. You’ll be able to share the information of this endeavor together with your shoppers and future shoppers by way of e-blasts and social media channels, however make sure to clarify why you selected the charity that you simply did.

The supply of cash to charities this yr will probably be notably significant as they’re those capable of channel that cash to the place it’s wanted essentially the most, and ship items and companies in a protected manner for all.

‘Tis the season for social

The usage of social media noticed a marked uptick through the preliminary few months of COVID-19, and we now have seen that utilization stay regular on our platforms.

In the course of the holidays, work slows and other people log out from their emails and Zoom calls and will probably be turning to their telephones, tablets and computer systems for leisure solely. When you might wish to flip off and do the identical, be sure to have some great content lined up, filmed and edited, and able to submit.

And preserve it enjoyable and completely different as a technique to stand out from the gang. Doing a house tour with a home with a chimney? You see the place we’re going with this one…

Hold the content material brief, sharp, enjoyable and fascinating, and preserve your self on monitor by making a social media calendar. That manner, you’ll be able to nonetheless be on schedule together with your advertising objects, however be capable to take pleasure in time with household and buddies your self.

Decide up the telephone

As work commitments gradual for most individuals through the vacation season, it’s the good time to pick up the phone and join with shoppers. Most will probably be thrilled with the decision, and likewise keen to listen to what their trusted actual property agent can provide relating to what’s in the marketplace and extra.

Use this time to not solely make shoppers conscious of a sure property that’s in the marketplace, but in addition to easily catch up. It’s initially of the brand new yr that folks usually change jobs or make strikes, and with these life modifications comes the necessity for a brand new residing house.

No matter advertising methods you utilize through the vacation interval, be sure to go forth with a transparent plan in thoughts and set a sure period of time every day (or calendar construction that works for you) to make sure you can nonetheless work successfully, but in addition benefit from the holidays as effectively.

As actual property brokers, we’re on name 24/7. The upswing of that’s that you’ve the facility to make your individual schedule. With that in thoughts and with all that 2020 has taught us, being clear with time schedules will present the utmost alternative so that you can preserve enterprise transferring ahead whereas having fun with some a lot wanted R&R.

David Parnes is a director at The Agency in Los Angeles. Join with him on InstagramJames Harris is a director at The Agency in Los Angeles. Join with him on Instagram.

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